The Lawyer's Guide to Quality Link Building and Backlink Acquisition
Keep in mind that your respectable law institute is competing against many others in the digital marketing world.
A cursory analysis of law-affiliated conditions via Ahrefs cost-per-click keywords supports this claim:
While there are many digital marketing strategies available to law firms (including social media ,PPC advertising, content marketing as well as SEO for law institutes), If you want your website to succeed, content marketing as well as link building has to be two of your top priorities.
Did you know that link building is an important digital marketing strategy for law institutes?
lawyers can receive a high return on investment by building links online.
If you’re a lawyer looking to become a pro of the art of link building, this guide is for you!
Contents
What law firm wants to pay $180 for the privilege of getting a single click?
How Law Firms can Successfully Used Into White Hat SEO Link Building Methods
The main objective of the White Hat SEO Link Building tactics is to obtain backlinks from reliable sources. So, do you know about the authority when we’re talking about websites? There are duel ways that people in this industry measure a domain authority of a website:
- Moz’s Domain Authority: DA works on a scale of 0-100, with 100 being the most authoritative. The rating is determined by a formula that considers factors such as total links as well as root domain linking.
- Ahrefs’ Domain Rating: This is a metric that rates the solidity of a website’s backlink profile on a scale from 0 to 100.
If you want your webpages to be more clear and to have a higher authority, try securing backlinks from websites with high domain authorities. If you’re looking for an edge over your competitors, look no further than URLs with igh-authority. By taking some time to have tracked those down, you’ll be opening up a world of opportunity for your business.
Link Building Guide For Lawyers
It’s time to get to the heart of the matter – how do you actually build links for your law firm website? These tips are the most successful ones we’ve found:
1. If You Want to Invest, Do It for Quality Content
You need worthwhile content for people to link back to before you could even start thinking about creating external links. Creating quality, useful content should be the first step in any law firm’s link building strategy.
Yes, it can be appealing to make content that is only self-serving. But beware! A media conference stating how great your bunch of legal workers are will not earn you any brownie points with readers. Instead, aim to write something clear and helpful – like a blog post explaining how to get the full value from a vehicle accident insurance claim. That type of quality content will always outperform quantity.
Your content will have more value to others if it is Quick Append either breaking news or timeless. For example, the blog posts which cover some of recent actions by the American president’s media, can be mentioned as newsworthy content. This infographic, which covers the reasons you should hire a private injury lawyer, is an excellent example of content that will always be relevant. Both types of content can serve your audience well.
2. Directories and Social Figures
Since you focus on link building from high-authority websites, take some enough time to improve your own website. Most free directories aren’t going to amount to much, but it’s still in your best interest to be linked up with as good as possible. A few examples of legal directories you could look into are Justia.com, Avvo.com, FindLaw.com, HG.org, Yelp.com & Thumbtack.com.
Some legal directories require payment, and it is arguable whether they are worth or not to you. A few examples of these sites are Lawyers.com, SuperLawyers.com and Nolo.com. It’s up to you to decide whether it’s worth or not.
In addition, remember to create profiles on any and all kind of social network sites, whether you have no immediate intention of using them. Creating these profiles now will save you time in the future. The most popular social media platforms include Facebook, Instagram, Twitter, Snapchat, LinkedIn as well as the YouTube but there are many more out there.
3. Try Guest Posting Along With Discretion
When you’re starting your website, it can be difficult to get other webmasters and bloggers to backlink because your URLs aren’t easily found. A great method to have links back to the website you manage is by offering to free content writing.
By guest blogging on different website, attorneys can get their name and content out there to be seen by a larger audience. This also allows them to backlink their own resources. Google used to be more lenient with this law firm technique, but now penalizes overusing it. Although not as effective, if used wisely it can still produce results.
Effective guest-posting requires two factors: high-quality websites and strategic content placement. Make sure to post on well-known sites and, within your content, insert links where they fit most naturally – not in the footer or byline. Don’t use anchor text that is too optimized, and make sure your content varies from website to website.
4. Try To Do Something Notable
To be popular, you have to achieve something interesting. Recently, most of the lawyers are used educational scholarships as a way to achieve this goal. This law firm tactic creates a scholarships with monetary awards for students. Then these kind of scholarships are marketed to academic institutions with .edu domains. These websites, which directly pertain to scholarships and law students – For example, their target audience – provides linkback to the website of the relevant law firm, which creates more authority online.
Any action that needs a serious amount of money upfront is daunting, but backlinks from authoritative sources are incredibly useful. Only thing is you have to weigh costs of SEO before making a final decision on behalf of your law firm.
5. Becoming a Resource Person
If you lack of time to generate content, be a resource. By doing this, you increase your chances of getting backlinks and improve your online visibility.
The main goal of HARO is to connect journalists to spend time with the people who generate great content. If you’re an attorney, this website can be extremely beneficial to you by putting your name out there as someone who others can count on for stories.
If you want to help increase traffic to your website, consider approaching your university (if you have a law or undergraduate degree) for an interview which is significant to you or resource as a link to your site. Then you can improve traffic and potentially boost conversions.
Become a law site that other sites want to link to because you have reputable content to reference for your particular legal niche.
6. Podcasts and Interviews
Lawyers are in a one-of-a-kind situation where people actually want to listen to them. This is because they are educated and have experienced firsthand what most individuals only knows through hearsay.Use interviews as an opportunity to show off your skills and attract potential employers.
Although connecting with journalists through HARO can be beneficial, developing relationships with podcasters may also pay off. To attract more attention and backlinks, try getting interviewed by a popular podcaster. This will also help improve the diversity of your backlink profile.
7. Connections with Law Schools
Many people don’t know this, but .edu domains can be mentioned as the best and reliable sites in online platforms. Lawyers have an edge when it comes to ranking highly on these types of websites because they are more likely to have relationships with academic institutes that can provide funding and other resources.
If you want to accomplish two goals at once – promoting your business and supporting your Alma Mater – consider conducting an interview or writing something on their blog.
8. Events That Are Newsworthy
By understanding what creates backlinks from other websites, you can better generate them for your own site. Consider why a blogger, journalist, or editor might have a need to backlink towards you in their content.
sponsoring some scholarships or volunteering are both great ways to score some high-quality backlinks.
9. Offering Answers to Quora Questions
Though you won’t get any backlinks from Quora, per se, each and every of their links are “no-follow.” This means that many advantages that come with protecting authoritative backlinks and relevant websites are stripped away.
Nonetheless, if the questions you answer are related to what your aimed audience is interested in, it can help increase traffic to your website as well as creating “do-follow” links. Additionally, this may even directly lead to conversions. For Quora to fulfilling its potential for your business goals, it could be worth taking another look at this platform.
10. Start to Work With a Specialist of Link building
You’re an attorney, so you may not have a lot of additional time to concentrate on content writing, contacting webmasters, developing a strategy in link building and finding linking opportunities. You need someone who is a pro in the field of digital marketing to handle all of that for you.
It’s more effective to partner with a maestro in link building that employs white-hat tactics rather than trying to singlehandedly create a law firm link building strategy in line with Google’s best practices, which are always changing. By managing your billable hours, you can make the most of your time and earn more money.
Legal Marketing Evolution
The legal industry’s relationship with advertising and marketing has always been delicate. Up until 1977, attorney advertising wasn’t an allowed practice according to the Bates vs Arizona state bar case. Presently, legal advertising generates over 1 billion dollars in revenue every year.
So, although it may seem difficult to compete with other law firms, that’s mostly to put yourself out there and come up with a strategy for link building that will enable long-term digital growth.
As we are not interested in discussing commercials that rely on emotion, billboards with too much flair, or advertisements at bus stations.
We need to discuss how organic online marketing, and link building in particular, can help law firms like yours increase exposure, improve search rankings, create more traffic as well as conversions.
During mid 1970s, legal advertising was outright banned in America.
The moment that changed legal marketing forever happened in 1976, attorneys Van O’Steen and John Bates faced the choice of breaking laws to promote their work, or watching their clinic fail. They advertised their services in their local newspaper and were subsequently sued by the state bar. The case went all the way to the Supreme Court, where they eventually won.
Marketing & advertising to lawyers has achieved a rapidly growing industry worth multiple billions of dollars since 1976.
The Supreme Court’s argument advocating a lift on the ban for legal advertising (1977).
What is meant by Link-Building?
This entire idea of paying for the service called link-building is that they will bring in more opportunities by making your website more visible. Link building is the procedure of creating inbound links to direct people back to your website from other sites, blogs, etc. But beware–straight link dumps will not suffice. There’s an art form to this that must be followed if you want any chance at success. Link building firms who understand and follow these guidelines are typically the most successful ones.
According to Ahrefs, there is still a solid connection between Google Ranking and the sum of backlinks directed at a certain page.
Is Link Building Still Effective for Lawyers?
Your law institute of the law firm has a multitude of digital marketing options. There are many specialized tricks you can use to improve your business, including SEO, content marketing, social media, PPC advertising and etc. Link building is an organic tactic that improves SEO by integrating content, promoting, and exposure brands.
Although some people might try to tell the law firms that link building is still going strong – especially for those that need a good reach as well as user engagement. Not long ago, a Google’s Senior Strategist said that content, links and RankBrain are the three most important ranking elements in their algorithm (even though it’s not necessarily listed in order of importance). If nothing changes, we’ll carry on believing that links are crucial for ranking with SEO as well as the online search engine visibility.
Each SEO software platform (in this case Majestic) has their own (yet similar) metrics for gauging site and backlink quality.
What adds a value to the Backlink?
Although link building is still a relevant marketing strategy for law institutes, there is one catch: you need to stick to Google’s guidelines. As Google puts an emphasis on backlinks, they’ve also spent time explaining the contrast between informative and unhelpful links.
Not only low-grade links are valueless, they can even harm your firm’s site and undermine the procedure of SEO rankings. Poor backlinks can come from unassociated sources that cannot be trusted. (This encompasses the sites that already have been reprimanded by Google or do not tie into your law institute’s specialty.) Some sites may contain anchor text that is considered spammy, or keywords that are too highly optimized.
Backlinks from reputable, relevant sources are much more valuable to your site than low-quality backlinks. Not only do they improve your website’s authority, but they also provide a value for their respective readers.
A link building ability may be the best investment for your law firm. It is more sustainable than PPC advertising or other popular strategies, and you will see a greater return on your investment over time.
White Hat Link Building vs Black hat
If you compare link building today to how it was practiced 12 or 18 years ago, you’ll see that the landscape has changed significantly. Earlier considered link building is now just a regulated process with specific requirements and best practices.
Before your law firm begins utilizing link building as part of your digital marketing strategy, it’s great to learn the difference among white and black hat strategies in building links.
- White-Hat Link Building: Black hat strategies are considered aggressive and use techniques that go against Google’s guidelines. White-hat link building, on the other hand, is sustainable because it follows Google’s recommendations and carry out linking schemes that will satisfy both the search engines and people. Even though it takes white hat methods are longer to show results, they create a stronger foundation that lasts longer.
- Black Hat Link Building: Black hat link building strategies are incredibly aggressive, characterized by employing keyword stuffing, spam content, hiding text, use of farming links, Parasite hosting of plagiarized content, paid links, cloaking and etc. It is a more underhanded way to gain links, and while it may work initially, it will damage your business operations in the long term. (Google has been penalizing businesses more frequently that utilize black hat techniques as of late.)
Additionally, there is a link building strategy called grey-hat as well. that many in the field are familiar with. Grey-hat tactics offer little value other than a small temporary increase in rankings and are weak spots and shortcuts. For these reasons, white hat techniques should be used when coming up with a link- building approach for your respective firm.
Improve Your Law Firm
If you’re questioning the effectiveness of your law firm’s website or how many links are associated with it, use our backlink checker now. Here in this site, we focus on not just link building, but also SEO for the lawyers which will help them expand their firms online in a way that meets both short-term and long-term goals so they can continue to grow consistently.
Link building service providing to the law firms
We’re experts in content creation, link placements, and cost-effective link building. With 100 law firms as satisfied customers of our white hat link building utility, we are confident that we can assist your business as well. In fact, many popular SEO agencies already utilize our link building facility to construct links for their lawyer clients’ websites. Why not join them?
