Local Search Engine Optimization (SEO) for Lawyers
In this section, you will discover:
Relevance, Distance, and Prominence.
Few law firms understand how Google ranks them, but it comes down to three categories: relevance, distance, and prominence.
Google will look at the content of your website or blog, and match that content to a user’s search query. A relevant result will appear higher in the rankings than one that is not as related to the keyword phrase used.
Google will look at the distance between the user’s location and the law firm. The closer a firm is to the user, the higher it will appear in local search rankings.
Google will look at how popular a law firm is. This includes reviews, mentions on social media, and website traffic. The more popular a law firm is, the higher it will appear in local search rankings.
One of the most difficult things about local SEO is improving a company’s overall prominence.
How To Improve Rankings with Google My Business
Google My Business is a free tool that allows you to create and manage your business profile on Google. Having a comprehensive profile will help improve your local SEO rankings. Here are some tips for maximizing the effectiveness of your profile:
Choose the right primary category: When selecting a primary category for your firm, try to make it as specific as possible while keeping in mind that Google only allows one primary choice. If there isn’t an exact fit for your practice area, try using a more general one but make sure it’s still relevant.
Showcasing videos on Google My Business can be an effective way to highlight the best of your firm. You can post videos featuring the interior and exterior features of your office and staff or even create a virtual tour for potential clients. Videos can also be used to demonstrate how you handle cases by showcasing past successes or highlighting testimonials from satisfied clients. Doing so will be a great way to set yourself apart from the competition.
Detailed service sections: If you want your law firm to stand out, it is important that your service pages are comprehensive and up-to-date. This will allow potential customers to find more information about what you do, which could ultimately lead to more conversions.
By following these steps, you can create an engaging profile on Google My Business that will help your law firm rank higher in local search results and broaden your customer base. Additionally, if you keep your profile updated with regular content such as blog posts or videos, it can help draw more attention to your business over time.
Reviews Aren’t Only Important for Restaurants
Encouraging clients to leave honest reviews is one of the most powerful ways to boost your local SEO rankings. Make sure that you respond to reviews, both positive and negative, as soon as possible so that potential customers will see that you’re active and engaged in the conversation. Additionally, take advantage of Google’s options for displaying customer reviews on your website. This will help build trust with visitors and can even lead to increased conversion rates.
A low review rating on your website will probably mean that Google won’t display your site. In other terms, not only do reviews affect conversions because of social proof, but they also can change how high up you appear in search results.
Basically, the higher your review rating, the better chance you have of being displayed on Google.
How Responding to All Reviews Can Benefit Your Business
You should respond to all reviews of your law firm, both positive and negative. When responding to negative reviews, don’t be defensive or argumentative. Instead, thank the customer for voicing their opinion and invite them to reach out directly so that you can address any issues they may have. By taking this approach, you can show potential customers that you take feedback seriously and strive to provide excellent service.
What are the best online review sites for attorneys?
As we have mentioned before, gaining prominence means optimizing your website for search engines and also improving the quality of your firm’s online presence. It’s all about creating a strong perception. Trustworthy reviews can be found on many websites, but these are some of the most beneficial:
Review aggregators are websites that collect reviews from various sources and present them in one place. These sites provide a more comprehensive view of a law firm as they show ratings from GMB, Yelp, Facebook, Avvo, and Yellow Pages all at once. This helps potential clients get an overall picture of the quality of services provided by the firm.
By taking advantage of these review sites and replying to customer reviews on a regular basis, you can build trust with potential clients, improve your local SEO rankings, and gain more visibility for your practice. With effective brand promotion strategies in place and positive testimonials to back them up, you can create a strong presence online that will open up more opportunities for your law firm.
What is a citation?
A citation is a reference to your law firm’s information that appears on other websites. This usually includes the name, address, and phone number (NAP) of your business. Citations help search engines understand where your business is located and how it should appear in local searches. When you ensure that consistent NAP information appears on other websites it helps your law firm to appear in local search engine results pages. Citations also help with your overall SEO rankings, as they provide an additional signal to search engines that your website is legitimate and trustworthy.
Best Citation Sites
How to Make the Maximum Impact
Optimization, completion, and accuracy should be applied to your profile similar to what was done with the above advice. Also, check to see that all other lawyers in your firm have completed this same task for their profiles. Just as an FYI, sometimes directory placement is based on how well individual profiles are optimized; so take note of this when dealing with legal directories specifically.as they may be a source of leads.
Keep Your Google My Business Profile Safe from Spammers
Google My Business (GMB) is one of the best citation sites for law firms. It allows you to create an optimized profile where potential clients can find your contact information and other details about your services. You should make sure to continually monitor it, as spammers may try to include inaccurate or spammy content on your page. This can damage your ratings and rankings, so make sure to stay on top of it.
Here’s How to Eliminate Google My Business Spam
By taking the necessary steps to secure your GMB page from spammers, you can ensure that potential clients have access to accurate information about your services. Furthermore, it will help protect your SEO rankings and overall online presence.
You can report your competitor to Google if they’re using these tactics and ranking high as a result. You can reach out to them on the Google My Business Forum, or through Twitter or Facebook.