5 key steps for conducting an SEO audit (including content & backlink audit) for your law firm website
Search Engine Optimization is never stagnant. If you want your website to run as best as it can, you need to constantly evaluate how well it’s doing through an SEO content audit process. An SEO content audit may sound like a lot of work, but it will be worth it when your website starts performing better.
By auditing your website’s content, design, and user experience you can get a better idea of what needs to be changed or removed. This will include not only new content and features but also revisions of old ones that aren’t effective anymore.
The Steps of an SEO Content Audit
There are various steps to take when conducting an SEO content audit for your law firm website, which are as follows:
1. Evaluating goals
2. Inventorying your website
3. Collecting and analyzing data
4. Removing or refreshing content
5. Planning new content
Evaluate Your Goals
If you want to give your law firm’s website a comprehensive SEO content audit, start by evaluating your business’s current goals. Once you have an idea of what those are, move on to basics such as increasing web traffic or boosting conversion rates.
In order to bring more traffic to your site, consider what sorts of topics would be interesting or useful to your potential clients. Those usually center around things that are causing them pain points. You also want content that encourages interactions so people are more likely to share links to your website.
Inventory Your Site
Once you have established what your goals are for the content audit, inventorying your website is critical. You need to know what content you currently have and how it’s performing. Start by making a list of all the pages on your site as well as blog posts, headlines, descriptions, titles, URLs, etc.
Improving your SEO should be as making sure you’re using the most current best practices. Talk to SEO experts to see what on your site might be bringing down your ranking. This is also a good opportunity to check out your internal and external links. Make sure that your internal links connect different pieces of content, and that your external ones go to reliable sources of information.
Collect and Analyze Data
Once you have an inventory of your website content, it’s time to start collecting data and analyzing it. You can use tools like Google Analytics to get a better picture of how your website is performing. Look at metrics such as page views, bounce rate, average time on page, and other metrics that will give you an idea of what’s working and what’s not.
You can also use services like SEMrush to get keyword insights, look at your competitors, and more. With this data, you can make decisions about which content needs to be removed or refreshed and plan for new content.
Remove or Refresh Content
Once you’ve collected and analyzed all the data, it’s time to start removing or refreshing content.
This is an important step in the SEO content audit process because old or stale content can actually be hurting your ranking.
Look for pages that aren’t performing well or have low engagement levels and consider either removing them altogether or updating them with fresh new content.
Plan New Content
Once you’ve removed or refreshed the old content, it’s time to plan for what new content you want to add. This is where your goals come in to think about what topics you want to cover and how that can help you reach your desired outcome.
You can also use keyword research tools to get new ideas for content that’s in demand. Plan out your topics, determine how often you will be adding new content, and start creating!
By following these steps, you can ensure that your law firm website is performing optimally with the right content in place. A comprehensive SEO content audit is the perfect way to make sure your website is up-to-date and tailored for success.
Make Your Content Better
If you are managing a law practice, chances are you have your hands full with clients, cases, and everything in between. You might not think you can spare the time to do a complete SEO content audit of your website. But that audit could show areas for improvement that never crossed your mind.
The audits will help you determine which content is useful and accurate, and which pieces need to be removed. By taking down old or incorrect content, your site has more space to show off newer, better information that users will appreciate.