Timothy Carter

May 25, 2023

Process of Selecting and Hiring an Attorney

When you require legal representation, hiring the right attorney can be a complicated process.You must first determine which type of lawyer is most appropriate for your case and then find someone who meets your specific needs.Understanding the selection and recruitment processes associated with finding an experienced professional to represent you legally can help ensure that everything goes smoothly during this critical juncture in life's events or business dealings.In this article, we will provide readers with a comprehensive guide on how to select and hire attorneys so they are empowered to make knowledgeable decisions regarding their options when it comes time to decide who should take up their case toward desirable outcomes.We’ll cover details about where clients typically search for qualified lawyers; what features those searching prioritize most highly; any factors influencing one’s decision after reaching out initially – as well as outlining best practices (strategies) attorneys might implement if intending upon redeeming greater numbers of clients.

How Clients Find Attorneys

1. Referrals

Personal referrals

Personal referrals can be a great way to find attorneys who specialize in certain areas. Personal referrals come from people you know, such as family and friends. They may just meet someone at an event or hear about them through word of mouth that they had worked with the attorney before and liked their work ethic.When getting recommendations for lawyers, always make sure to do your research on them so that you understand exactly what kind of legal services they offer and how well-qualified they are for the job. Additionally, keep in mind if there is any potential conflict between parties due to past experiences since many law firms have referral programs where members receive incentives when referring clients- it’s important not to end up being biased towards one firm over another depending on personal benefits.

Professional referrals

Professional referrals are an invaluable source for attorneys looking to secure new clients. These come from other established legal practitioners who recognize another lawyer’s expertise in a particular field or geographical location and refer potential cases their way.This method often gives lawyers access to high-value leads they otherwise may have never noticed, while also providing unique networking opportunities that can lead to lucrative collaborations with fellow professionals in the same specialty area of law.It is important, however, for the referred professional attorney to uphold his/her credibility by diligently representing their client and adhering closely to ethical standards at all times.

2. Online search

Online search for attorneys and looking out for the reviews


Google search

When looking for an attorney, many people search online. One of the most popular ways to do this is by using a Google Search. This can include:

  • Searching for attorneys in your local area who specialize in the type of law that you need assistance with
  • Reading reviews from past clients or other legal websites and blogs
  • Finding out more information about individual lawyers through their website or social media profiles
  • Comparing different rates between various firms

By doing some research upfront, you will be able to make sure find the right lawyer for your needs without any surprises later on down the line.

Online directories

Online directories allow clients to find an attorney according to their individual needs. These directories contain a list of law firms and attorneys, organized into practice areas with specializations including criminal defense, corporate litigation, family law etc.Additionally, the directory can provide information about each lawyer's qualifications such as location, educational background credentials, and past client reviews for them to base their decision upon when searching for representation.

3. Social media

Social media is an increasingly popular resource for finding and researching attorneys, as it allows clients to get a sense of the attorney’s expertise via online reviews, contact potential lawyers directly about their questions through messaging platforms, or even review video testimonies from other customers.When looking for an attorney on social networks like Facebook, LinkedIn, Twitter, and Instagram make sure that you thoroughly inspect each individual listing before making your decision – taking into account the lawyer’s qualifications in specific legal areas such as family law or tax law depending on what kind of help one needs.

3. Advertising

Traditional advertising

Traditional advertising for an attorney includes all forms of print, broadcast, and direct mail such as newspaper ads, radio spots, TV commercials, and postcards. It allows the target audience to become aware of a lawyer's services at relevant times featured in convenient locations they might be located like parked buses or along busy intersections so that their legal service is hard to miss.While it can reach larger demographics with higher exposure levels than other methods may offer on smaller budgets; there are typical costs involved which differ based on the media type chosen since some require extra resources needed (e.g. photographers & recording studios).

Online advertising

Online advertisement for your firm website

Online advertising is an important tool attorneys can use to promote their practice and attract new clients. Attorneys should employ a variety of online methods, such as banner ads on websites or search engine optimization techniques that help ensure potential customers see your firm’s website early in the buying journey.Social media channels are also effective for outreach and building brand awareness if managed regularly with fresh content about services you offer, expertise in particular areas of law, awards won, etc. Appearing frequently—but prominently—in searches increases visibility across multiple platforms which will ultimately result in more leads and higher conversion rates over time.

4. Other methods


Walk-ins are another method that clients utilize when looking to hire an attorney. This involves the client visiting a lawyer’s office and inquiring about their services in person, rather than setting up a consultation beforehand. Walk-in visits allow for more of a personal connection between potential clients and attorneys as they have time to speak with someone directly face-to-face.Oftentimes walk-ins can transition into new cases if there is mutual interest from both parties involved, especially since it shows dedication on behalf of the client seeking representation. Additionally, some lawyers may offer incentives given attractions such as this which helps make them stand out amongst competitors

Public speaking events

Public speaking events are an excellent way to generate new business and increase brand visibility. Attending conferences, hosting workshops, or presenting at trade shows can help lawyers establish themselves as experts in their area of practice while also providing valuable free advice that potential clients may be looking for.Networking with other professionals during such events is a great opportunity for attorneys to learn about relevant topics related to the legal industry, expanding their knowledge base which ultimately translates into better results when representing clients.Lawyers should ensure they’re active on social media platforms highlighting any upcoming public engagements so people have greater access to information regarding available services from expert practitioners within the law field.

What Clients Look for When Choosing an Attorney

Skills that lawyers should possess


1. Legal expertise

When a client is selecting a lawyer, they want to make sure that the attorney in question has specialized legal expertise. Obviously, depending on what types of cases you're dealing with, specific experience and qualifications will be required to ensure proper representation when navigating complex legalese.A thorough evaluation must be done beforehand so as not to compromise any future proceedings or leave yourself exposed if something goes awry down the line.Additionally, it's often advantageous to have someone who knows your sector inside-out, especially for those times one may need strategic advice at various intersections along their journey into court which can prove invaluable later.

2. Communication skills

When choosing an attorney, clients look for several key attributes, and communication skills are at the forefront.Good lawyers must be able to effectively relay information in a clear and concise manner that is easily understandable by their clients. Attorneys need excellent listening abilities so they understand exactly what their client’s needs are as well as apply creative problem-solving strategies when working on individual cases.Other important factors of good communication include accessibility (via phone or email) response time, and being available for last-minute emergencies if needed - all facets that make up successful attorney/client relationships over lengthy periods of time.

3. Availability

When choosing an attorney, clients take into account the lawyer’s availability. Time is of the essence when faced with legal issues and having access to sound advice quickly can be critical in order to protect one's rights or obtain a desired outcome.Prospective lawyers should make it clear that they are available round the clock for any urgent matters as well as timely responses via email or phone during standard business hours, giving assurance that their cases will not become neglected due to long wait times between meetings and help create trust from potential clients.

4. Trustworthiness

Trustworthiness is an important aspect when it comes to selecting and hiring an attorney. Clients want assurance that their lawyer will provide honest, reliable advice in a timely manner and represent them ethically with appropriate discretion.They should be comfortable trusting the professional judgment of their chosen legal counsel as well as being assured about paying for services rendered by them. It’s essential for potential clients to make sure that they are entrusting someone who has these qualities before making any decision on whether or not they hire a particular attorney or firm.

5. Cost

Cost is one of the top factors that clients take into consideration when choosing an attorney. Clients want to make sure they are getting their money’s worth, so they may compare fees between different attorneys and ask detailed questions about pricing structures such as flat fees vs hourly rates or costs associated with courtroom appearances.Additionally, prospective clients might also inquire if there is a trial retainer involved for cases headed toward litigation in order to gain insights into how much it would cost at each stage of the legal process

6. Other factors

When clients are choosing an attorney, they also look for other factors that may not be so obvious. These can include:

  • Comfort level and the ability to hold conversations easily with the lawyer
  • Diversity of experience in handling cases or jurisdiction levels
  • References from former peers or satisfied clients regarding the quality of their service
  • Appropriate responses when addressing concerns
  • Understanding turnaround times on tasks such as paperwork filings

Approaches taken toward resolving a case. Clients ultimately want assurance that they’re confident working with this particular legal representative who is looking out for their best interests at all times — no matter how complex navigating through life's situations becomes.

Best Practices for Attorneys to Attract and Retain Clients

Client journey for a law firm


1. Building a strong online presence

Building a strong online presence is one of the best practices for attorneys to attract and retain clients. This involves creating an informative website that accurately reflects their services, credentials, successes, and reviews from past customers.Attorneys should also be active on social media platforms such as LinkedIn, Twitter, or Facebook so they can engage with potential customers while connecting them with related resources in discussion forums within these networks.Establishing an SEO-optimized blog provides visitors another platform through which they can learn more about a practice before seeking legal counsel.

2. Referral programs

Referral programs are a great way for attorneys to attract and retain clients. Attorneys should offer incentives such as discounts, prizes, or other rewards for referrals from existing clients.Additionally, they can also reach out to past satisfied customers who have referred others in the past or set up referral networks with businesses related to their practice area that could be beneficial to both parties involved.It’s important for prospective lawyers to promote themselves through these systems while at all times maintaining the ethical implications of attorney-client privilege.

3. Establishing a personal connection with clients

Establishing a personal connection with clients is one of the best strategies for attorneys to attract and retain them.There needs to be an understanding between attorney and client that goes beyond legal matters, where both parties understand each other's goals from the outset. Lawyers should involve their clients in creating solutions by regularly asking questions while also making sure they are always available when needed so their clients can feel supported throughout their case proceedings.Clients need assurance that you have devoted your time solely on just one aspect of the process rather than multi-tasking during conversations or meetings which shows respect and commitment towards them as well as building trust going forward into any future cases together.

4. Providing excellent customer service

Providing excellent customer service is one of the best ways for attorneys to attract and retain clients. Attorneys should be accessible, reliable, and friendly and provide timely responses in order to create a good impression on potential or current clients.Working quickly but accurately can help demonstrate commitment coupled with legal expertise that builds trust between an attorney and their client base. Being honest about fees upfront during consultations can also establish respect for pricing fairness which helps nurture long-term relationships.

5. Competitive pricing

Competitive pricing is an important factor for attorneys to consider when looking to attract and retain clients. Attorneys who provide competitively priced services will often stand out from their competition, as value can be a decisive factor in the client-selection process.Attorneys should look into competing firms' rates on similar kinds of cases or tasks they handle, while still considering other factors such as legal expertise and trustworthiness so that they remain profitable without sacrificing quality.Additionally, offering discounted initial consultation fees may also help draw potential customers in if prices are comparable after those introductory sessions end.

6. Other strategies

In addition to the best practices mentioned above for attorneys to attract and retain clients, there are several other strategies worth considering. Attorneys should offer value-added services such as providing legal advice over the phone at no cost or offering discounts on multiple areas of practice when hiring them together.Another strategy is incorporating technology solutions into their practice in order to provide a more efficient service with greater convenience for potential clients like online appointment scheduling options and e-signing documents capability.Client reviews can also bolster an attorney’s reputation so it helps if lawyers request feedback from former satisfied customers who will then be featured prominently across review sites throughout the internet landscape.


Choosing the right attorney can be intimidating if you are unfamiliar with the process. In this article, we provided an overview of how clients find attorneys, what they look for when making their selection, and factors that influence a client's decision to hire an attorney. We concluded by discussing best practices on how attorneys can attract and retain more clients in order to remain competitive in today’s market.It is essential that both potential clients understand each step involved with selecting an attorney as well as those already practicing law have access to the latest tools needed to succeed so everyone has informed decisions regarding legal matters. Knowing all aspects of finding and hiring an experienced lawyer will benefit both parties during any given case or situation related to obtaining quality representation no matter one's status within society.


Timothy Carter

Chief Revenue Officer

Industry veteran Timothy Carter is Law.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.‍ Over the years he's written for publications like Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications.

Stay In The

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.