Attract More Clients with Content Marketing
If executed correctly, content marketing can be extremely beneficial for law firms looking to attract new clients. However, the execution must be strategic and the content itself needs to be compelling. We’ve highlighted some best practices and tailored examples worth testing out at your firm below.
How can content marketing help law firms?
Content marketing is a broad term that could apply to many different types of strategies. To sum it up, it’s simply sharing valuable content. When attorneys utilize this method, they share resources that will make their clients’ lives easier – both current and potential ones.
Content marketing for law firms requires both strategy and creativity. You need to understand your audience’s needs in terms of legal support, and then develop content that is engaging and helpful, with their needs as the priority.
Creating content that is both relevant and valuable is the key to success.
Lawyer content marketing should focus on their clients and what they need. Some examples of content you might share include a divorce process flow chart, articles on what to ask a lawyer during an initial consultation, and videos that walk someone through creating a will, As highlighted in our legal marketing blog it is crucial to research your audience and get to know them before sharing anything.
Content marketing that focuses on your client’s pain points makes you look like an expert in your field. we’ve got four easy steps to get started making share-worthy content.
What is the difference between a content marketing plan and a content strategy?
A content marketing plan is a comprehensive overview of the activities that will be used to support your overall content strategy. The goal of a content marketing plan is to create a cohesive, unified approach that meets your goals.
On the other hand, a content strategy defines what type of content should be created, how it should be distributed, and which channels should be used. It is the foundation that any content marketing plan will be built upon.
Content ideas for law firm marketing
Content ideas can come from anywhere, but a great place to start is by thinking about the types of cases you handle. What kinds of questions do prospective clients usually ask? What would be useful information for these clients to know?
If you want to attract potential clients to your law firm, one of the best places to start is by creating content that answers common questions people have. By doing this, you can show people that you’re an expert in your field and give them a taste of what it would be like to work with you.
Utilizing audience personas is another excellent way to generate content ideas for law firms. You might find that you have several target audiences with similar interests. To better understand your reader, consider their demographics such as gender, age group, or career type. When you understand your target audience, it becomes much easier to generate content they will enjoy reading and find value in.
Keyword research is a necessary step in any marketing campaign.
If you want your content to be seen by as many people as possible, you should make sure it’s optimized for search engines. By including relevant keywords on your law firm’s website, you can ensure that it will appear higher in search results when potential clients are searching for answers to legal questions.
A crucial component of search engine optimization (SEO) is pinpointing the ideal keywords. topics might have various key phrases and words that people use when seeking information about it. By employing these keywords in your content, you can make your articles and pages simpler to locate.
4 steps to make your content share-worthy
When you have an understanding of what your target audience is looking for and have found corresponding keywords, it’s time to start creating exceptional content.
If you want to be successful in content marketing as a law firm, give your readership material that is useful and valuable, stuff they can actually do something with. It pays to produce high-quality content that people will want to read and share.
Your content should be easy to read and understand. Don’t use too many technical terms, industry lingo, or slang that your audience won’t understand. Keep it simple and straightforward so your readers can grasp the concept quickly.
Your content should be informative and helpful to potential clients, without any filler. For example, if you're writing a post about what to do after a car accident, don't just tell your clients to gather information about the incident--give them a checklist of what they should look for.
Make sure to have someone else review your content before you publish it. A fresh set of eyes can help identify any errors or typos that you may have missed. This will ensure that the content you’re publishing is of the highest quality.
If you want your audience to keep coming back for more, make sure your evergreen content is useful, valuable, and easy to consume. This applies to blog posts, infographics, videos, and other types of content.
How to update and republish content for optimal results
Over time, even the greatest content can become irrelevant. Changes in law or news articles you reference can make your data inaccurate, and the experts you consult may shift their positions. Even if you use only general terms and examples, a page on an external site could disappear with your links. If your article becomes outdated, people will stop reading it!
By reviewing your content regularly, you can prevent it from seeming outdated and ensure that readers will continue to visit your site. Plan to review your content at least once a year or every six months so that you can make any necessary updates. For example:
- It’s important to keep your references current so that your writing appears more relevant. If you reference a study that is four years old, find a newer version of it.
- If your content is in written form, test all links to ensure they go to the right places and haven’t been redirected to something that’s no longer useful.
- Always be on the lookout for changes that may impact your content, and update as needed even if it’s not part of your normal schedule. For example, if a law were to change that would affect the information in your post about what to do after a car accident, you should update that content right away.
Sharing updated content is crucial for maintaining a successful law firm. By republishing blog posts and promoting videos, you can keep your potential customers coming back for more. Keep in mind that many people may not have seen your updated content, so be sure to take the time to promote your updates.
Why it matters to repurpose your content
The world’s most successful marketing professionals understand that repurposing content is key to a fruitful strategy. When you give new life to old content, you get more from the original piece than if it were left untouched. And when that content is evergreen, an asset worth repurposing time and again. then you have something truly valuable on your hands
Repurposing content is a great way to maximize your reach and get the most out of your work.
- Turn an article into a video or podcast episode
- Create an infographic from data in your blog post
- Break down a longform piece into smaller, shareable social media posts
- Compile several pieces into an eBook
- Turn content into slides for a webinar or presentation
By taking the time to repurpose your content, you can keep your readers coming back for more. This will not only help generate leads and conversions, but it could also potentially boost your SEO rankings.
By ensuring your evergreen content is up-to-date, you can give potential clients the confidence they need when researching a law firm. Publish updated content regularly, repurpose it for maximum reach, and promote it to make sure your audience knows that you’re an authority in your field. Taking the time to update and republish content can help ensure that your readers keep coming back for more.
Content marketing for law firms can be extremely valuable.
Good content marketing will make your law firm a go-to source of information for potential clients, helping you to build trust and strong relationships with them.