A lead is someone who has expressed interest in a product or service offered by your law firm. A successful lead generation process should focus on creating relationships with potential clients, as well as providing helpful information and resources that will encourage them to reach out for more information about your services.
Lead generation for lawyers is the process of attracting and converting prospective clients into paying customers.
Lead generation is the process of finding new potential customers. You can do this by creating sales funnels that draw in leads from various sources.
The “sales funnel” is a process that gradually gets your leads closer to becoming paying customers. The main stages of a sales funnel are typical:
The key to making a lead become your client is awareness- them being aware of both you and your services. You might think this is easy, but it's not as simple as you may assume. To improve sales ranking and have potential clients reach out to you, there must be multiple avenues that direct them to your firm's website. Some organic methods include SEO tactics or blog posts with backlinks to the site while paid advertisement includes PPC management or boosting social media posts.
A potential client is only useful to your business if you can first capture their interest. This requires an effective hook on your website or landing page that will maintain their attention long enough to learn what you have to offer them.
You'll have to persuade your leads of how much they would benefit from your offering so that they make a choice to either get more information or work with you.
The "action" element of a sales funnel differs depending on the type of business. For some, it might be a sale. However, for law firms, it could be anything from potential clients submitting their contact information to scheduling consultations or requesting more information about services.
The lead generation process is the series of steps you take to attract potential clients and convert them into paying customers. The goal of lead generation for lawyers is not just to acquire leads, but to nurture those leads as well. Nurturing involves providing helpful resources that can guide prospects through their decision-making process, as well as engaging with them on a personal level.
The lead generation process should include:
Generating leads for law firms can be a daunting task, but with the right strategies and tools, it doesn’t have to be.
The most important step in generating leads is to have a website that will draw visitors. Your website should be up-to-date and user-friendly, with an eye-catching design and clear navigation. These tips will help you create a law firm website that is polished and effective:
Invest in creating a website that looks professional and modern. Make sure visitors can easily find the services you offer and contact information.
Create content that speaks to your target audience, highlights your expertise, and answers any questions they may have about legal issues.
Having bios and images of your lawyers on your website helps potential clients get to know the people they would be working with, which builds trust in your firm.
Lead generation is all about getting the visitor to take an action. Use calls-to-action, such as “contact us” or “schedule a consultation” throughout your website to encourage visitors to make a move.
If you’re looking to create a professional website, some great tools to consider using are WordPress, Squarespace, and Wix.
Landing pages are separate web pages specifically created to capture leads. They feature a single call-to-action and should have a clear headline that communicates the benefit of taking the action. Landing pages should also include forms for visitors to fill out, so you can capture their contact information and follow up with them if necessary.
Email marketing is another great tool for lead generation. You can create campaigns to nurture existing leads by providing helpful content and updates about your firm, as well as encouraging them to take action with calls to action.
You can also use email marketing to capture new leads with newsletters and announcements, or you can target potential leads through targeted campaigns.
If you want to get the best results from your email marketing campaigns, consider using tools like Mailchimp, Campaign Monitor, or Marketo. Additionally, I would suggest tracking responses so that you can gather more information from customers.
Social media is a great tool to use for lead generation. You can create posts on your firm’s social media accounts that link back to your website, reaching a wider audience and encouraging them to check out your services.
You can also use targeted ads through platforms like Facebook Ads or LinkedIn Ads to reach potential leads in specific demographics.
Finally, you can also engage with potential customers on social media by responding to comments or following them. This will help to increase trust in your firm and build relationships with potential leads.
Content marketing is a great way to generate leads for your law firm. Creating helpful, informative content that speaks to the needs of potential clients will help them understand the value of your services and encourage them to contact you.
Creating content can be as simple as blog posts or more complex pieces like whitepapers or webinars. It’s important to note that content should be keyword-rich and optimized for SEO, so potential leads can easily find your website when searching online.
To get the best results from your content marketing efforts, consider using tools like BuzzSumo or Ahrefs for keyword research and analytics. Additionally, having a strong social media presence will help you to promote your content and reach a wider audience.
Your content should always serve a purpose and be useful to your audience; otherwise, it’s a waste of time.
Display advertisements are a great way to increase brand awareness and reach potential leads. These ads can be placed on websites that your target audience visits, or you can use tools like Google ads or Bing Ads to advertise online.
Display advertisements, such as retargeting ads and banners, are a great way to reach potential leads who may not even be aware of your firm yet. This type of advertising allows you to get in front of people who have already visited your website or interacted with your content and can serve as an effective reminder for those interested in what you offer. It also helps increase brand awareness, which is essential for fostering future leads and referrals. Digital advertising can be done through various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and many more.
We highly recommend using Google Ads to create a strong PPC advertising campaign that will bring customers straight to you.
People generally prefer to work with law firms that have great online reviews over those without any, or very few. Therefore, online reviews should be a key component of your lead generation strategy.
You can increase your business leads by creating profiles on sites like Google My Business, Yelp, etc, By monitoring these review sites regularly and responding to what is said about you accordingly, as well as using real client testimonials in your marketing endeavors – potential new clients will be more likely to come directly to you. For example, Clio’s integration with Google My Business lets people book consultations directly from their listing.
If you’re a lawyer looking for more leads, consider using a pay-per-lead service like Lawyers.com, FindLaw, Nolo, or Avvo. This is especially beneficial for smaller firms or solo practices.
Please note that the quality of your leads is out of your control, and you can’t always depend on lead volume. As well, as double-check to ensure PPL ads adhere to ethical industry standards.
By offering a free initial consultation, you give potential clients an incentive to contact your firm. It also gives you the opportunity to explain how your services can help them and build trust in your firm.
It’s important to make sure that when you are advertising these consultations, they are clear and concise so potential leads know exactly what they are getting.
You can advertise your free consultations via many channels such as email, social media, and search engine marketing (SEM). Additionally, you can add a form on your website so potential leads can easily book an appointment with you.
In order to succeed in the competitive legal market, attorneys need to keep a close eye on their lead generation efforts, making changes as necessary to get the best results.
Your lead generation and marketing efforts will be most successful when there is a consistent, integrated message throughout. Your brand’s personality and main messages should remain the same no matter how your leads are finding you.
Even though the concept of lead generation might be difficult for some lawyers, with the appropriate tools and methods–as well as professional help–you can establish your law firm for a prosperous future.
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Freedom Mortgage
Marketer.co is a phenomenal company that cares about its clients. I have worked with them on multiple projects, and to say I am satisfied with their work would be an understatement. Marketer.co is a marketing firm that truly understands SEO & PPC and the other facets of marketing. They have helped me optimize my website, receive a higher score on Google, and taught me different ways to target my demographic. I highly recommend them for small businesses and corporations.
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SEO Consultant
I have been using Marketer.co with a number of my clients, and it's been pretty successful. Essentially they're not buying links--rather, they're creating general-interest business or tech articles where they find a reason to link to a page on your site as a reference. Then, they pitch that article to some of the publisher sites (news sites, blogs, industry journals, etc.) and get it published on one of them. I've been pleased with the quality of their articles, and with the sites they've gotten them published on.
Crown Media Tech
We have been working with Marketer.co for the past couple years and we are thrilled with the output and turnaround. We gained TRUE competitive advantage in the industry. Communication has been excellent. World class at what they do!
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Digital Marketing Coordinator
Los Angeles Property Management Group
Marketer.co is the gold standard of SEO services. Our years of working together with them have helped us reach the top of key Google search inquiries in the competitive Los Angeles market. We're consistently ranked above our local competitors in Domain and Page Authority and couldn't do it without their services. In an industry where the pros often seem to try and mystify us with vague information, Marketer.co refreshingly provides total transparency into what they’re doing for us.
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Tac Skills
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Marion Marketing
After having a hard time finding the right person to manage our PPC in house, we decided to outsource and white label SEO.co/Marketer.co. After having a proven history as SEO experts and a long-term partner for SEO efforts, we felt comfortable working with them. We started with a few audits, but it became clear that the audits, implementation, and management shift to SEO.co would be beneficial. And it has proven such! Not just for our clients, but we’ve also moved our own PPC account over for management and seen qualified leads come after many previous attempts. Very happy with how things are going and the continuation and growth of our relationship.
TaylorRohwedder.com
These are the ONLY marketing experts I trust. They are so knowledgeable in their craft and have helped my business and dozens of our clients rise in the rankings. Their team seems to always be researching new developments in the industry and are extremely transparent in their practices. Such an incredible company.
CEO, Bulk Candy Store
I have worked with several marketing companies in the past and I can unequivocally state that Marketer.co is by far the best. While many other firms do not do (or are not capable of doing) what they promise, Marketer.co does. They also stick with you - other agencies put you on a "set you and forget you" path, but not these guys. They provide frequent updates and feedback to make sure they are doing the best they can for you. I have used them for paid advertising and link building and have been very satisfied with both. I highly recommend them.
Freedom Mortgage
Marketer.co is a phenomenal company that cares about its clients. I have worked with them on multiple projects, and to say I am satisfied with their work would be an understatement. Marketer.co is a marketing firm that truly understands SEO & PPC and the other facets of marketing. They have helped me optimize my website, receive a higher score on Google, and taught me different ways to target my demographic. I highly recommend them for small businesses and corporations.
Crown Media Tech
Been working with Marketer.co for the past couple years and we are thrilled with the output and turnaround. We gained TRUE competitive advantage in the industry. Communication has been excellent. World class at what they do!
We have been using Marketer.co for nearly two years now and couldn't be more satisfied with the quality work they produce. Their marketing services have driven quality leads for our business and new clients. We will continue to use their services and recommend them to local businesses like ours.
SEO consultant
"I've been using Marketer.co with a number of my clients, and it's been pretty successful. Essentially they're not buying links--rather, they're creating general-interest business or tech articles where they find a reason to link to a page on your site as a reference. Then, they pitch that article to some of the publisher sites (news sites, blogs, industry journals, etc.) and get it published on one of them. I've been pleased with the quality of their articles, and with the sites they've gotten them published on."
Digital Marketing Coordinator
Los Angeles Property Management Group
"Marketer.co is the gold standard of SEO services. Our years of workingtogether with them have helped us reach the top of key Google searchinquiries in the competitive Los Angeles market. We're consistentlyranked above our local competitors in Domain and Page Authority andcouldn't do it without their services. In an industry where the prosoften seem to try and mystify us with vague information, Marketer.corefreshingly provides total transparency into what they’re doing forus."
Tac Skills
"marketer.co has transformed our online presence. Their expertise and dedication have driven tangible results, propelling us forward. We are thrilled with the progress, and look forward to continued success."
Marion Marketing
After having a hard time finding the right person to manage our PPC in house, we decided to outsource and white label SEO.co/Marketer.co. After having a proven history as SEO experts and a long-term partner for SEO efforts, we felt comfortable working with them. We started with a few audits, but it became clear that the audits, implementation, and management shift to SEO.co would be beneficial. And it has proven such! Not just for our clients, but we’ve also moved our own PPC account over for management and seen qualified leads come after many previous attempts. Very happy with how things are going and the continuation and growth of our relationship.
