T. S. Ellis, III, United States District Judge
Plaintiff, a Virginia company engaged in the homebuying business, prevailed in the underlying trademark action, and has now filed a motion seeking attorneys fees pursuant to 15 U.S.C. § 1117(a). At issue, post-summary judgment, is whether, as plaintiff contends, this case is an exceptional case and thus warrants the award of fees under § 1117(a) of the Lanham Act. For the reasons stated below, plaintiff has not shown that defendants positions in this litigation were objectively unreasonable, nor that there is a need in this particular case to grant an award of fees in order to advance considerations of compensation and deterrence, nor that this case is otherwise exceptional. Accordingly, plaintiffs motion must be denied.
I.
On June 28, 2017, plaintiff filed a complaint pursuant to 15 U.S.C. § 1064 seeking cancellation of defendants two registered trademarks, We Buy Houses and webuyhouses.com. As is typical in trademark cases, there was in this case a threshold motion to dismiss that was briefed, argued and resolved, followed by the filing of an answer that included, as is also not atypical in trademark cases, various counterclaims. The parties then engaged in discovery, in which various depositions were taken but neither party sought leave to take additional depositions beyond the number permitted by Rule 30, Fed. R. Civ. P., and Local Rule 30, Local Civ. R. Plaintiff also filed a Daubert motion raising issues concerning proposed expert testimony. In the end, it was not necessary to reach or decide these issues. After the close of discovery, the parties filed cross-motions for summary judgment with respect to plaintiffs § 1064 claims and with respect to defendants nine counterclaims.
Following oral argument, a Memorandum Opinion and Order dated August 14, 2018 issued, granting summary judgment in favor of plaintiff with respect to plaintiffs § 1064 claims on the ground that defendants marks were generic phrases; the undisputed record evidence demonstrated the relevant consuming public, competitors, and the prior owners of the marks used and understood the phrase we buy houses to signify generically house-buying services and not the source of those services. Express Homebuyers USA, LLC v. WBH Mktg. Inc. , --- F. Supp. 3d ---- (E.D. Va. 2018). Summary judgment was also granted in favor of plaintiff as to defendants trademark infringement and false designation of origin counterclaims because those counterclaims were dependent on the validity of the marks. Id. And by Order dated August 29, 2018, summary judgment was granted in favor of plaintiff with respect to defendants false advertising, defamation, and conspiracy counterclaims. Express Homebuyers USA, LLC v. WBH Mktg. Inc , No. 1:17-cv-00736-TSE-IDD, Order, ECF No. 128 (Aug. 29, 2018). Plaintiff has now filed a motion seeking attorneys fees under § 1117(a) of the Lanham Act.
II.
Section 1117(a) of the Lanham Act provides, in pertinent part, as follows: [t]he court in exceptional cases may award reasonable attorney fees to the prevailing party. 15 U.S.C. § 1117(a) (emphasis added). Two important aspects of this congressional directive are pertinent here. First, § 1117(a) makes clear that fees are to be awarded only in exceptional cases. Second, the statute also clearly provides that the decision whether to award fees in an exceptional case is discretionary, not mandatory.
Analysis properly begins with the meaning of the statutory phrase exceptional cases. This phrase has a well understood meaning in common parlance; exceptional means rare, extraordinary, atypical or aberrant. Indeed, the Supreme Court in Octane Fitness , LLC v. ICON Health & Fitness, Inc. had occasion to construe the phrase exceptional case and referred to three dictionaries in defining the word exceptional as rare or extraordinary. 572 U.S. 545, 134 S.Ct. 1749, 1756, 188 L.Ed.2d 816 (2014) (citing Merriam-Websters Collegiate Dictionary 435 (11th ed. 2008); Websters New International Dictionary 889 (2d ed. 1934); 3 Oxford English Dictionary 374 (1933) ). Thus, in drafting § 1117(a), Congress clearly intended to abrogate the American Rule in a narrow range of cases and to grant district courts the discretion to award fees in rare, extraordinary cases when warranted. Otherwise, the American Rule prevails.
A review of the record as a whole in this case makes clear that by no stretch of the imagination is this case exceptional; it is not a rare, extraordinary or otherwise unique trademark case. To the contrary, this case is a garden variety trademark case challenging two registered trademarks that use a phrase that is used in common parlance to signify a service.
The Supreme Courts decision in Octane Fitness , construing the Patent Acts fee-shifting provision, which is identical to § 1117(a), is particularly instructive here. In Octane Fitness , the Supreme Court held that an exceptional case in the Patent Act context is one that stands out from others with respect to the substantive strength of a partys litigating position... or the unreasonable manner in which the case was litigated. Octane Fitness , 134 S.Ct. at 1756. Under this standard, the instant case is not exceptional because although plaintiff prevailed and defendant lost, neither the substantive weakness of defendants litigation position nor the manner in which defendant litigated this case stands out from the run-of-the-mill trademark case.
Nor is there any reason to conclude that Octane Fitness has no application here because it occurred in the Patent Act context. Many circuits, including the Fourth Circuit, have applied the Octane Fitness standard in § 1117(a) cases, on the ground that § 1117(a) and its Patent Act analog are identical. See, e.g., Georgia-Pac. Consumer Prod. LP v. von Drehle Corp. , 781 F.3d 710, 721 (4th Cir. 2015) ; SunEarth, Inc. v. Sun Earth Solar Power Co. , 839 F.3d 1179, 1181 (9th Cir. 2016) ; Baker v. DeShong , 821 F.3d 620, 625 (5th Cir. 2016) ; Fair Wind Sailing, Inc. v. Dempster , 764 F.3d 303, 315 (3d Cir. 2014). In Georgia-Pacific , the Fourth Circuit vacated the district courts award of attorneys fees pursuant to § 1117(a) and remanded with the instruction to consider whether the case was exceptional in light of the Octane Fitness standard. Georgia-Pacific , 781 F.3d at 719-21. Specifically, the Fourth Circuit in Georgia-Pacific explained that a district court may find a case exceptional under § 1117(a) if, in light of the totality of the circumstances, the court finds one of the following grounds :
(1) there is an unusual discrepancy in the merits of the positions taken by the parties, based on the non-prevailing partys position as either frivolous or objectively unreasonable; (2) the non-prevailing party has litigated the case in an unreasonable manner ; or (3) there is otherwise the need in particular circumstances to advance considerations of compensation and deterrence.
Id. at 721. Further, and importantly, the prevailing party must prove that a case is exceptional under one of the above categories by a preponderance of the evidence. Verisign, Inc. v. XYZ.COM LLC , 891 F.3d 481, 484 (4th Cir. 2018) ( Verisign II ). Ultimately, the decision whether or not to find a case exceptional on the basis of any of the above grounds is within the discretion of the district court. Id. at 484-85 ; see also Octane Fitness , 134 S.Ct. at 1756 (holding in the context of the Patent Acts identical fee-shifting provision that [t]here is no precise rule or formula for making these determinations, but instead equitable discretion should be exercised in light of the considerations we have identified.) (internal quotes omitted). The three Georgia-Pacific factors, applied here, make clear that this is not an exceptional case.
To avoid this conclusion, plaintiff chiefly argues that this case is exceptional because defendants position on summary judgment-that the Marks were not generic-was objectively unreasonable, thus satisfying the first Georgia-Pacific category. This argument fails because the fact that the PTO had registered the Marks gave defendant an objectively reasonable legal and factual basis to argue that the Marks were not generic, even though the position was ultimately unsuccessful.
To be sure, the Fourth Circuit noted in Retail Services, Inc. v. Freebies Publishing that the fact that a mark is registered is strong evidence that the mark satisfies the statutory requirements for the distinctiveness necessary for trademark protection. 364 F.3d 535, 542 (4th Cir. 2004). Indeed, the issuance of a certificate of registration by the PTO arms the owner of the mark with prima facie evidence that its mark is not generic in the eyes of the relevant public and that the mark at a minimum is descriptive and has obtained secondary meaning. Id. (quoting America Online, Inc. v. AT & T Corp. , 243 F.3d 812, 816 (4th Cir. 2001) ). Therefore, the effect of a successful registration of a trademark is to shift the burden of production on summary judgment to the party seeking to prove that the mark is generic. Id. And, of course, the party seeking to prove the mark is generic may thereafter succeed if that party shows that the primary significance of the mark [is] its indication of the nature or class of the product or service, rather than an indication of source from the viewpoint of the relevant consuming public. Id. at 544 (emphasis and internal quotes omitted) (citing Glover v. Ampak, Inc. , 74 F.3d 57, 59 (4th Cir. 1996) ).
It is undisputed that defendants marks were registered by the PTO in 2006 and 2007. This fact weighs strongly against a finding that this case was exceptional because the registration created a presumption that the Marks were valid and shifted the burden to plaintiff to overcome this presumption with evidence that the Marks were generic. See id. Equipped with this presumption of validity, it was not objectively unreasonable for defendant to take the position that the Marks were valid. To find otherwise would undermine the policy of encouraging trademark owners to defend and enforce their presumptively valid trademarks. See Georgia-Pacific , 781 F.3d at 724 n.3 (Effective enforcement of trademark rights is left to the trademark owners and they should, in the interest of preventing purchaser confusion, be encouraged to enforce trademark rights.). Therefore, because defendants Marks were registered by the PTO, defendants position that the Marks were not generic was not objectively unreasonable.
Plaintiff also argues that this case is exceptional because defendant (i) falsely represented that plaintiff was required to prove the Marks were generic by clear and convincing evidence under 15 U.S.C. § 1065 and (ii) incorrectly argued that plaintiffs evidence of generic use was unauthenticated hearsay. To be sure, defendant was incorrect to argue that plaintiff was required to prove the Marks were generic by clear and convincing evidence. See Retail Servs. , 364 F.3d at 542 (stating that the party challenging a registered mark must establish the mark is generic by a preponderance of the evidence). And plaintiffs evidence of generic use was supported by authenticating testimony and was not introduced for the truth of the matter asserted. In any event, plaintiffs argument fails because the Fourth Circuit has explained that a case should not be deemed exceptional simply because snippets of the record or isolated arguments clearly lack merit. Retail Servs. , 364 F.3d at 551. Rather, the focus of the exceptional case inquiry is whether defendants claims and assertions were so lacking in merit that the action as a whole was exceptional. Id. Thus, because defendants position on summary judgment was not objectively unreasonable, as discussed above, it would be improper to deem the case exceptional on the basis of the two isolated flawed arguments that plaintiff has cited.
Plaintiff next argues that defendants motion for reconsideration of the summary judgment decision makes this case exceptional because that motion merely repeated arguments that were already made and rejected on summary judgment. It is true that it is improper to file a motion for reconsideration when the moving party simply seeks to have the Court rethink what the Court ha[s] already thought through-rightly or wrongly.
United States v. Dickerson , 971 F.Supp. 1023, 1024 (E.D. Va. 1997). Yet importantly, the Fourth Circuit has explained that the question whether a case is exceptional turns on whether the action as a whole-not some isolated activity in the course of the litigation-was exceptional. Retail Servs., Inc. v. Freebies Publg , 364 F.3d 535, 551 (4th Cir. 2004). This action as a whole was clearly not exceptional. Therefore, it is not proper to conclude that the case is exceptional on the basis that defendants motion for reconsideration may have been lacking in merit.
Next, plaintiff also argues that this case is exceptional because defendant took positions with respect to defendants counterclaims that were objectively unreasonable. Specifically, plaintiff argues that it was objectively unreasonable for defendant (i) to argue that plaintiff made actionable, false statements of fact about defendants commercial activities and (ii) to argue that defendant suffered any actual harm from plaintiffs allegedly false advertising about plaintiffs business. These arguments fail because defendants position that plaintiffs statements were statements of fact and thus actionable was not objectively unreasonable and because defendants position that it was harmed by plaintiffs self-advertising activity, even if not meritorious, is insufficient to render the whole case exceptional.
It is true that disparaging statements are only actionable for claims of false advertising under the Lanham Act and for claims of defamation under Virginia common law if the statements are false statements of fact. Design Res., Inc. v. Leather Indus. of Am. , 789 F.3d 495, 501 (4th Cir. 2015) ; Yeagle v. Collegiate Times , 255 Va. 293, 295, 497 S.E.2d 136 (1998). Yet, the issue whether a statement is one of fact or opinion rests on whether the statement can be reasonably interpreted as an assertion of fact-a question on which reasonable minds could disagree. See Biospherics, Inc. v. Forbes, Inc. , 151 F.3d 180, 183 (4th Cir. 1998) (citing Milkovich v. Lorain Journal Co. , 497 U.S. 1, 21, 110 S.Ct. 2695, 111 L.Ed.2d 1 (1990) ). Indeed, in this case, plaintiffs statements were determined to be statements of opinion and thus not actionable on the basis of a careful examination of the context and tenor of the statements. See Express Homebuyers USA, LLC v. WBH Mktg. Inc , No. 1:17-cv-00736-TSE-IDD, Order at 8-13, ECF No. 128 (Aug. 29, 2018). A close review of the record relevant to this factintensive issue makes clear that it was not objectively unreasonable for defendant to claim that plaintiffs statements were statements of fact and therefore actionable for purposes of defendants claims of false advertising and defamation.
Whether defendants position on defendants other false advertising counterclaim-that plaintiffs allegedly false self-promotion harmed defendant-was objectively unreasonable is a closer question. The Fourth Circuit in Verisign, Inc. v. XYZ.COM LLC (Verisign I ) held that a Lanham Act false advertising claimant must show actual rather than mere presumed damages.
848 F.3d 292, 299-300 (4th Cir. 2017). Defendant acknowledges that it lacked evidence that any potential customers had chosen to do business with plaintiff instead of with defendant as a result of plaintiffs allegedly misleading advertisements. Still, defendant confronted and attempted to distinguish Verisign I at the motion to dismiss and summary judgment stages, which weighs against a finding that defendants position was frivolous even though that attempt was ultimately unsuccessful. See Retail Servs. , 364 F.3d at 550 (explaining that a relevant consideration in judging the litigation conduct of a party who filed unsuccessful Lanham Act counterclaims is whether that party cited controlling law). In the end, it is unnecessary to reach a conclusion as to whether defendants position on this counterclaim was objectively unreasonable. Given that defendants positions on summary judgment and on defendants other counterclaims were not objectively unreasonable, there is no basis to deem the entire case exceptional based solely on defendants meritless position on this counterclaim. See id. at 551. Therefore, plaintiffs argument that this case should be deemed exceptional on the basis of defendants counterclaim regarding plaintiffs self-advertising fails.
Finally, plaintiff argues that even if the case is not exceptional based on the positions taken by defendant in litigating this case, the case should be found exceptional under the third Georgia-Pacific category owing to the need in this particular case to advance considerations of compensation and deterrence. Georgia-Pacific , 781 F.3d at 721. In essence, plaintiff argues that prior to this lawsuit defendant acted as a trademark troll that bullied competitors to stop using an important marketing phrase-we buy houses. This argument fails because courts have sensibly concluded that it is not appropriate for a district court to police the marketplace and punish so-called trolls who take steps to protect their presumptively valid rights in intellectual property. See, e.g., Intellectual Ventures I LLC v. Capital One Fin. Corp. , No. 1:13CV0740 (AJT/TCB), 2015 WL 7283108, at *5 (E.D. Va. Nov. 17, 2015) (holding that the case was not exceptional under the Patent Acts fee-award provision, which is identical to § 1117(a)s, and explaining, the Court draws no adverse inferences solely from IVs status as a patent assertion entity). Indeed, plaintiffs argument conflicts with the Fourth Circuits clear policy that trademark owners should be encouraged, rather than deterred, to enforce their presumptively valid trademark rights. See id. at 724 n.3 (Effective enforcement of trademark rights is left to the trademark owners and they should, in the interest of preventing purchaser confusion, be encouraged to enforce trademark rights.).
In summary, plaintiff has pointed to no sound basis for concluding, by a preponderance of the evidence, that this case is exceptional, that it stands out from any other ordinary trademark case. See Octane Fitness , 134 S.Ct. at 1756. To adopt a fitting analogy, if the proverbial bell curve representing the range of trademark cases was developed, this case would clearly fall in the middle, or at least within two standard deviations of the mean. Therefore, because this case is not exceptional," plaintiffs motion for attorneys fees must be denied.
An appropriate Order will issue.
The American Rule stands for the principle that [i]n the United States, the prevailing litigant is ordinarily not entitled to collect a reasonable attorneys fee from the loser. Alyeska Pipeline Serv. Co. v. Wilderness Socy , 421 U.S. 240, 247, 95 S.Ct. 1612, 44 L.Ed.2d 141 (1975).
In a more recent decision, the Fourth Circuit also explained that the losing partys conduct need not have been independently sanctionable or taken in bad faith in order for the case to be deemed exceptional if one of the above three grounds is found. Verisign, Inc. v. XYZ.COM LLC , 891 F.3d 481, 487 (4th Cir. 2018) (Verisign II ).
It is important to note that the second Georgia-Pacific factor is not a license to parties to wait until after the resolution of an action to seek sanctions. Rather, the appropriate remedy for litigation misconduct is to seek sanctions promptly at the time the misconduct occurs because (i) the evidence of misconduct is fresh and (ii) the sanctions can deter further misconduct during the duration of the litigation.
The parties did not address, and it is not necessary to reach or decide, whether § 1117(a) applies to state law claims brought pendant to a Lanham Act claim.
Contrary to plaintiffs representation in its motion for attorneys fees, no determination was made as to whether plaintiffs statements about defendant were in fact true. See Express Homebuyers USA, LLC v. WBH Mktg. Inc , No. 1:17-cv-00736-TSE-IDD, Order, ECF No. 128 (Aug. 29, 2018) (finding that some of plaintiffs statements have a factual basis but concluding that the remarks at most constitute an exaggerated, blustery assertion not that the remarks were factually true)
The parties did not specifically address the question whether § 1117(a) and the Patent Act analog has any applicability to conduct outside the scope of the trademark case.