SE-KURE CONTROLS, INC., Plaintiff/Cross Claim Defendant-Appellant, v. DIAM USA, INC., Defendant-Appellee, and Pop Displays USA, LLC (successor in interest to Diam USA, Inc.), Third Party Plaintiff-Appellee, and Pop Displays, LLC, Pop Displays, Inc., and Diam International, Inc., Defendants, v. Telefonix, Inc., Cross Claim Plaintiff/Third Party Defendant-Appellee