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Joseph E. Roberts vs. Anheuser Busch Brewing Association

Massachusetts Supreme Judicial Court1912-04-01
211 Mass. 449

Summary

Holding. The court reversed and ordered a new trial, holding that a manufacturer's express representations regarding a product intended for distribution to ultimate consumers can create tort liability to those consumers based on reliance, despite the absence of privity of contract, and that the case presented factual questions properly submitted to a jury.

A manufacturer of a medicinal mixture advertised that its product was healthful, free from harmful substances, and beneficial to various consumers. The plaintiff purchased a bottle through a retail druggist after seeing these advertisements, and his wife and child became ill from ptomaine poisoning allegedly caused by the product's contents. Although no direct contractual relationship existed between the plaintiff and the manufacturer, the court recognized that express representations made by a manufacturer for public distribution can create liability to ultimate consumers who rely on those representations, even without privity of contract.

The trial court had refused to submit the case to a jury. The appellate court determined that sufficient evidence existed regarding the manufacturer's advertisements, the plaintiff's reliance on them, the product's origin, and the resulting illness that a jury could have rendered a verdict in the plaintiff's favor. The court rejected the defendant's argument that the passage of time had rendered its representations no longer binding, finding this to be a factual question inappropriate for judicial determination. Due to ambiguity in the reporting agreement between the parties concerning the effect of any judgment, the court ordered a new trial rather than entering final judgment.

Summary generated by law.co from the public-domain opinion. The opinion text itself is public domain.

Key issues

  • Whether tort liability for false representations can exist absent privity of contract
  • Whether manufacturer representations made for public distribution bind ultimate consumers
  • Whether time elapsed since manufacture affects validity of product representations
  • Whether evidence of reliance, product origin, and resulting injury was sufficient for jury consideration

Procedural posture

The case was reported to the appellate court by agreement for determination by the full court, with the lower court having refused to submit the matter to a jury.

Authorities cited

No cited authorities resolved to law.co cases yet.

Opinion

majority opinion

Sheldon, J.

While there may be no inherent difficulty in main taining an action of tort upon a false warranty (Farrell v. Manhattan Market Co. 198 Mass. 271, 274, and cases cited), it yet remains true that there cannot be a warranty where there is no privity of contract. It cannot be found that there was a particular contract where there was no contract whatever. As there was here no contractual relation between the plaintiff and the defendant, the action cannot be maintained upon the ground that there was any warranty by the defendant of the good qualities of its mixture. Davidson v. Nichols, 11 Allen, 514, 516, 517. Nor did the plaintiff state such a cause of action. His declaration is in tort.

There was evidence that the defendant had by advertisements ■represented that its mixture was healthful, free from all injurious substances, beneficial to women and children and to those needing strength and nourishment, and that it was compounded with great care. These representations could be found to have been made as of the defendant’s own knowledge. It could be found that the plaintiff had seen some of these advertisements, and we cannot say that the jury might not have found that his purchase of a bottle of the mixture was upon the faith of and in reliance upon these representations. There was also evidence, although meagre, tending to show that this bottle had been put upon the market by the defendant and had come from it through a wholesale dealer to the druggist who sold it to the plaintiff. It also could be found that the sickness of the plaintiff’s wife and child was due to ptomaine poisoning, caused by the contents of this bottle, though as to the last point it is true that the evidence was but meagre. Still it was for the jury to pass upon. If this sickness was due to ptomaine poisons contained in a bottle which had come from the defendant, there was evidence of the falsity of its representations.

If these facts were found in accordance with the plaintiff’s contention, there might have been a verdict in his favor. If the defendant made such representations as of its own knowledge, and put its mixture upon the market to come through wholesale and retail dealers to the ultimate consumers, who in reliance upon such representations bought and drank the mixture in the manner intended by the defendant, these representations must be regarded as continuous, intended to be accepted and relied on by all who finally should purchase the article for their own consumption. This rule often has been declared. Wellington v. Downer Kerosene Oil Co. 104 Mass. 64. Norton v. Sewall, 106 Mass. 143. Bishop v. Weber, 139 Mass. 411, 417. Thomas v. Winchester, 6 N. Y. 397. Blood Balm Co. v. Cooper, 83 Ga. 457. Langridge v. Levy, 2 M. & W. 519. George v. Skivington, L. R. 5 Ex. 1. Here, as in Thomas v. Winchester, 6 N. Y. 397, the sale was made by the defendant, if the facts above stated were established, to a dealer in drugs who was expected to put it upon the market so that it finally would be sold to some one for his own consumption, and the defendant’s representations must be treated as made to that ultimate consumer, upon whom the injurious consequences of their falsity would fall, and might cause either death or serious bodily harm. This is the rule stated in the well considered case of Tomlinson v. Armour & Co. 46 Vroom, 748. Indeed the case at bar is stronger for the plaintiff than that last cited, for in that case the defendant was held upon the implied representation that its ham was wholesome and fit for food, while here there were express representations by the defendant as to the excellent qualities of its mixture.

But it is claimed that these representations should not be given an indefinite continuance, and that this bottle either was or might have been so long out of the possession of the defendant that its representations ought to have been regarded as no longer in force when the plaintiff made his purchase. There may be a lapse of time after which this fairly could be maintained; but it cannot be held as matter of law that such was the case here. The bottle was corked with a stopple which had ito be pulled out by the plaintiff after the seal over it had been removed by his wife. This would indicate that any outside contamination had been guarded against, and might tend to relieve a purchaser from any fear of such contamination. This contention presents only a question of fact.

In our opinion the case should have been submitted to the jury. See besides the cases already cited, Gould v. Slater Woolen Co. 147 Mass.315; Farrell v. Manhattan Market Co. 198 Mass. 271; Lebourdais v. Vitrified Wheel Co. 194 Mass. 341; Gately v. Taylor, ante, 60; Beckwith v. Oatman, 43 Hun, 265; Brown v. Marshall, 47 Mich. 576; Salmon v. Libby, McNeill & Libby, 219 Ill. 421; and Howes v. Rose, 13 Ind. App. 674.

The case was reported to this court “ under the usual agreement,” and with the agreement “that if judgment should be entered for the plaintiff it is to be for the sum of $300.” The parties differ as to what “the usual agreement” is. It is not unusual for a report to provide for judgment in favor of one party or the other; neither is it unusual to provide for a new trial if the rulings made below are found to have been erroneous. While the agreement as to the amount of a possible judgment for the plaintiff tends strongly to support his contention, we cannot say that there is any “usual agreement.” The report of a case “for determination by the full court” (R. L. c. 173, § 105) ought to indicate plainly what is to be its effect. As the case stands, we are of opinion that there should be a new trial.

No question has been made upon the answer in abatement.

New trial ordered.